User Labs

In this presentation, we will introduce the User Labs methodology we created to optimize acquisition efforts. Focused on delivering high value using minimal resources, it allows companies to transform user insights into actionable insights in a span of a few hours. Each user lab offers around 30 solutions to test in order to ensure alignment and effectiveness of marketing and in-product acquisition strategies. After conducting more than 150 User Labs around the world for Google's strategic clients, this methodology has proved to be very effective in increasing exposure, conversions and retention rates.