The unique shopping experience of Galeries Lafayette's thanks to Target2Sell AI : maximization of conversion rate and improved customer satisfaction

Having a Data-Driven approach does not mean that everything must be entrusted to the "machine" indiscriminately. The idea is to rely on data and algorithms to create a unique customer experience, while maintaining control over the merchandising strategy. One of the first challenges of Galeries Lafayette was to classify the products in every categories. Online customers mainly use categories navigation to select the products they will buy. Galeries Lafayette obtained impactful results: + 14% conversion rate!