Predicting SEO growth in an environment of extreme uncertainty

Hope is not a strategy.
SEO professionals often make unrealistic forecasts or they try to avoid making them altogether, because of the extreme uncertainty of the search environment. The lack of clear KPIs and achievable milestones is one of the reasons that make a budget owner skeptical when it comes to SEO. Not having SMART goals also affects the commitment and the performance of an SEO team.
With all the data that is readily available, we are now able to clarify the SEO opportunity that lies ahead for a brand and also plan and estimate growth over time, in a comprehensible and trustworthy way.
An approach that worked for more than 90% of 300+ SEO campaigns that we evaluated in the past 2 years.