Building an ecommerce experience on Mars

Rethinking and rewriting the experience of shopping without the limitations of traditional physical or online retail, follow along with the journey R/GA went on to build a completely new e-commerce experience that immerses shoppers in the story of the Vollebak Mars Jacket. Working within the boundaries of a tiny virtual plot in Decentraland, hear how an interplanetary user journey was imagined, designed and built that pushes the limits of wearable shopping.