Connecting the digital and physical worlds

Web3 is ushering in a new era of the Internet - a digital renaissance. It's an era in which the users can be the owners, helping bring the business to life and benefiting from its upside value creation. How is blockchain technology and IOT ensuring fans can feel confident purchasing authentic collectibles? Presenting a comprehensive case history with major Serie A football brand ACF Fiorentina, that allowed 'Viola' fans to digitally collect, but physically own memorabilia.