How CAMPARI GROUP leverage digital channels to better engage and delight their consumers

Facebook, Twitter, Messenger, email or mobile sms, modern consumers have nowadays various ways to interact with brands all along their consumer journey. According to Forrester, 95% of consumers use three or more channels in a single consumer service interaction, with 62% of them using multiple devices. Discover how leading brands succeed in connecting the dots on very complex consumer journeys and how they engage with users in their own language on the 30+ digital channels they prefer. You will understand how Campari Group is pioneering new ways to set up a more engaging, innovative, customized and unique relation with each of their consumers.