Towards an AI-First Marketing

According to Gartner, by 2025, companies that use AI-based algorithms for marketing will shift 75% of their staff from operational tasks to strategic activities, automating a significant portion of their production. The keywords will be AI-first, loyalty, and personalization, with a focus on acquiring first-party data and creating engaging, hyper-personalized experiences using generative AI tools. During this session, we will explore common use cases of AI and machine learning, potential applications in the near future, and how to adopt an AI-first marketing approach. We will discuss the necessary steps and skills to maximize the benefits of AI-based tools both now and in the future.