Perfecting & Testing Google Ads Responsive Search Ads

Google's Responsive Search Ads (RSAs) are a flexible ad format that can find a balance between marketer control and machine learning. There are many questions on how Google Ads treats RSAs, such as: Should you use pinning? Does your Ad Strenght matter? Does Ad Strenght affect Quality Score? What's the best way to setup RSAs? How can I test them? In this session, we'll examine these questions, and more so you can perfect and test your RSAs.