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What does immersive really mean? How does it feel when something is immersive? In this talk, Ida covers the fundamental requirement of the 3D internet - the human experience. Ida will navigate you through why we need an iteration of the internet, and explore how the suspension of reality and wonder can be created only by combining creative and technological excellence. She will take you through successful metaverse use cases with brands such as BMW and H&M and showcase how experiences on the internet actually can be meaningful, shared, and lasting.