SOLO FINO AL 29/05 - FULL TICKET IN OFFERTA A 179€+IVA INVECE DI 649€+IVA
Gianluca Fiorelli
Strategic & International SEO Consultant
IloveSEO.net13 giugno 2024 18:00 - 18:40
Digital Strategy
Brand, SEO, and Generative Search
After launching and experimenting with SGE since May 2023, Google started testing generative search even for those who had not requested to be part of the experiment in Search Labs.
This is - or seems to be - the preliminary step to its final release.
What does the release of SGE mean for all companies that see organic search traffic as an essential channel for their business model?
What are the risks and potential benefits?
How does it change the way of thinking, planning, and implementing SEO?
How does generative search integrate into the broader Google ecosystem and beyond Search?
In his talk, Gianluca Fiorelli will present - with plenty of data - the upcoming landscape, and will introduce ideas, strategies, and tactics necessary not only to withstand the impact that SGE will have but also to take advantage of its arrival, and how these strategies and tactics are not only necessary to maintain or improve visibility in Google but also in other ecosystems such as search on ChatGPT, Perplexity, and Bing Copilot.
This is - or seems to be - the preliminary step to its final release.
What does the release of SGE mean for all companies that see organic search traffic as an essential channel for their business model?
What are the risks and potential benefits?
How does it change the way of thinking, planning, and implementing SEO?
How does generative search integrate into the broader Google ecosystem and beyond Search?
In his talk, Gianluca Fiorelli will present - with plenty of data - the upcoming landscape, and will introduce ideas, strategies, and tactics necessary not only to withstand the impact that SGE will have but also to take advantage of its arrival, and how these strategies and tactics are not only necessary to maintain or improve visibility in Google but also in other ecosystems such as search on ChatGPT, Perplexity, and Bing Copilot.
Altri interventi nella sala Digital Strategy
Paolo Massarani
Athics
Giorgio Soffiato
Marketing Arena Spa
Dario Mattasoglio
PwC Italia
Costruire strategie di Valore nel Web di domani grazie a Innovazione, Sostenibilità e Consapevolezza
Roberto Pagliarini
Web To Emotions Digital Agency per EURid vzw
EURid
Jay Richards
Imagen Insights
Casey Bleho
Qonto
Marco Felletti
Qonto
Alexander Novicov
Way Boutique Agency
Gli interventi di Gianluca Fiorelli
2020
Visual Search per l'E-commerce