Why it's vital to listen to Gen Z for the sake of Alpha

In this thought-provoking session Jay Richards, CEO of Imagen Insights will take you on a journey about why it's so important that marketers are listening to Gen Z in order to take learnings to engage Alpha.

Key takeaways

• If you don't listen to Gen Z now, generations later on (Gen Alpha) won't listen to you later

• The way generations interact with brands is evolving as new demographics become disengaged

• Gen Alpha are the first generation to grow up with parents as influencers, what does this mean?