International SEO for E-commerce: Dos and Don'ts

Best tech practices and mistakes to avoid when working on optimizing multilingual and/or multinational websites. During the speech, we will explore whether you truly need to launch an international website, how to best choose the domain, pros and cons of ccTLDs and gTLDs, the importance of localization starting from URLs, how to correctly implement hreflang tags and meta tags, differences in geotargeting between Google and other search engines, georedirects, and hosting