Product-led growth: what does it mean and how to achieve it

Product-led growth is a business strategy that focuses on using the product itself as the primary driver of customer acquisition, retention and expansion. In a product-led growth approach, the product is designed to be user-friendly, easily accessible and capable of guiding users through the value it provides. Product-led growth is an increasingly significant trend in the software and tech industry: but what does it mean concretely? And how to implement a successful product-led growth strategy?