Growing strategic design in your organisation: Design leaders in the making

In this thought-provoking keynote, Marzia Aricò will introduce her brand-new book Design Leadership Chronicles and share key insights on what it takes to grow design strategically within organisations. She will highlight the essential skills that emerging design leaders need to develop in order to make design truly effective in an organisational context. Drawing on case studies and stories from international design leaders, Marzia will explore valuable lessons learned—both successes and failures—and invite the audience to reflect on how to cultivate design leadership within their own environments.