The Business of Tomorrow: esponi alla Fiera Internazionale e Festival sull'Innovazione: AI, Tech e Digital
PRENOTA STAND
TICKET PRENOTA STAND
Wade
Liam Wade
Impression
5 giugno 2025

Advertising

Advanced Marketing Media Mix in 2025: Channels, Budgets & Targets

 The biggest threat to your digital media plan? The Signal Gap - optimising towards weak or misleading signals. In this talk, we’ll explore how to close that gap and unlock better decisions across your mix, your measurement, and your investment. In an action-packed presentation, you will learn:

• How to cut through attribution noise using Media Mix Modelling and Incrementality Testing
• What the latest data says about high-performing channel splits
• How to turn insights into investment - setting targets and strategies that deliver results