Improving Retention through Product Analytics and Customer Engagement

Most people see PMF as a one-off milestone. In reality, it evolves. To stay relevant, you must keep improving how users get their job done. The best signal: retention. The key activities to boost it are product analytics and customer engagement to iterate. Yet in most companies, the tools are fragmented (CRM, analytics, communication platforms). In this talk, we’ll explore how high retention relies on merging analysis with engagement, and why avoiding silos is key to building beloved products.