When AI Gets a Body: Why Trust Matters More Than Intelligence

AI is leaving the screen and entering the physical world. From humanoid robots and autonomous vehicles to intelligent machines operating alongside people, the next era of computing will be defined not only by what AI can do, but by whether we trust it to act safely and reliably.In this keynote, Bryan Madden, Global Head of Physical AI Marketing at AMD, explores the technological and societal challenges of Physical AI. Drawing on real-world examples and emerging industry trends, he examines why trust, safety, and acceptance are becoming the defining requirements for intelligent machines.As AI moves from cloud-based systems into robots, factories, hospitals, and public spaces, success will depend on more than smarter models. It will require new computing architectures designed for real-time decision-making, deterministic behavior, and human safety. The future of Physical AI will be shaped by the systems we trust to act when it matters most.