Sana Afouaiz
Founder & CEO
Womenpreneur24 giugno 2026 16:50 - 17:10
Start the Future
The Pink Tax: The Price of "Tech for Her"
Why does a splash of rose gold often cost an extra 20%? From pastel laptops to "feminine" smartwatches, tech marketed to women frequently carries a steeper price tag without any boost in technical specs. How does the "Pink Tax" manifest in the digital age, and in what ways do superficial aesthetic shifts mask price gouging? What is the psychology behind gendered branding, and why should "shrinking and pinking" a gadget result in a premium? This session explores how we can demand equity in both hardware and the price tag.
Altri interventi nella sala Start the Future
Francesca Fiorini
Medici Senza Frontiere
Susanna Finardi
Oxfam
Federico Cabitza
Univ. Milano-Bicocca // FBK // RedOpen SRL
Elvis Tusha
Freelance
Pegah Moshir Pour
.
Randa Ghazy
Marianna Tramontano
Marketing On Demand
Daniela Losini
Grazia Factory
Valentina Ternullo
Radio 24
Assane Diop
Massimiliano Valente
BlazeMedia
Mauro Lupi
Search On Media Group
Siyabulela Mandela
Mandela & Associates Consulting
Alix Heuer
Agence Rouge Le Fil
Marco Casario
Quantaste.com
Gianmario Verona
Bocconi University
Alessio Di Leo
Sapienza Università di Roma
Margherita Bocchi
Dotdotdot
Francesca Olivetti
Rattix
Tobia Bearzotti
Rattix
Olga Bogachek
Free University of Bolzano
Gianluca Mondillo
Università L. Vanvitelli Napoli
Tommaso Diotalevi
INFN
Andrea Campello
Mobility Trade
Giuseppe Graziuso
Changan Automotive
Elena Pinetti
Simons Foundation
Luca Bove
Local strategy
Cosimo Accoto
MIT | UNIMORE | POLLICINO AIDVISORY
Mathew Knowles
Music World Entertainment (MWE)
Sara Lodi
Dinova
Vera Gheno
Veronica Gentili
Glisco Marketing
Maurizio Vedovati
Hoepli Editore
Dave Ross
Miro
Guido Callegari
GRAiL
Michele Cireddu
Leo Italia
Flavia Russo
Emilia Romagna ADCI
Manuel Alvaro
Cosimo Birtolo
Poste Italiane S.p.A.
Annalisa Ceccarelli
CDP
Fabio Fumarola
FinecoBank